International Sport Management MSc

Northumbria University

Program Overview

Our International Sport Management programme has been created to critically analyse the decisions that drive this profitable global market.

Within each module of study, you will develop vocationally relevant experience and skills. This includes strategic planning, human resource management, organisational theory and leadership, sport sponsorship, marketing and finance.


The programme empowers current and future leaders to acquire advanced knowledge and intellectual skills necessary for career progression. It encourages you to develop an understanding and respect for a globalised society with diverse needs. It is suited for those who wish to become a more effective and enterprising manager in a knowledge-based global sports economy.


This Sport Management course balances an inter-disciplinary and multi-disciplinary approach to study. The programme prides itself on the importance of contemporary theory and practice within its delivery. You will apply models and theories in a critically reflective and creative approach to address real-life industry problems. Additionally, you will also be encouraged to study contemporary practices that promote sustainability. This includes changes being made to facilities, events, campaigns and widening participation across all aspects of the sector.


The specialised sport focus within this master’s connects you directly to the network of sport regionally, nationally and internationally. The international reputation of the programme has been developed through the unique insight into the global sports industry. This is offered via engagement with international sports organisations within the modules.


Our unique learning and teaching experience enable you to graduate equipped with transferable management skills. This well-rounded knowledge base is very desirable to a variety of postgraduate-level employers.


NewcastleUnited Kingdom

  Course Duration

12 Months

  Tuition Fee

£ 16,500


IELTS: 6.5

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You will discuss key issues around International Sport Management, events, marketing and sponsorship.

You will be immersed within the sport-rich community of learning and practice at Northumbria. There are volunteer and employment opportunities within university sport to help you develop your skills, experience and network.


To facilitate and maximise your learning, a range of assessment methods are used throughout the programme. They are based around practical scenarios to enable your learning to be later applied within professional environments. Assessments may include professional reports, oral presentations, creative design tasks and individual written essays. Assessment will culminate with an applied research project.


Assignments are designed to reflect the modern multi-cultural world. You will be encouraged to develop an understanding of the diverse needs of participants from different socio-economic groups and cultural backgrounds. You will emerge a more informed, communicative and engaged individual ready for your career in the global sports sector.



Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.


Year one


  • SP7000 -Sport Research Methods (Core,20 Credits)
  • SP7006 -SER PG Project (Core,60 Credits)
  • SP7009 -Sport Professional Practice (Optional,20 Credits)
  • SP7014 -International Resource Management for Sport (Core,20 Credits)
  • SP7015 -The Sport Marketing Process (Core,20 Credits)
  • SP7016 -International Sport Policy and Contemporary Society (Core,20 Credits)
  • SP7017 -Strategic Sport Leadership and Governance (Core,20 Credits)
  • SP7023 -Sponsorship and Strategic Sport Brand Management (Optional,20 Credits)
  • SP7024 -International Sport Event Management (Optional,20 Credits)

Entry Requirements 2022/23

Standard Entry

Applicants should normally have:


A minimum of a 2:2 honours degree, ideally in a sport-related subject, or an academic qualification in a non-sport discipline with a demonstrable interest in sport.


International qualifications


If you have studied a non-UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. 


English Language requirements


International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 6 in each component (or approved equivalent*).

Fees and Funding 2022/23 Entry


Full UK Fee: £9,075


Full EU Fee: £16,500


Full International Fee: £16,500

Employability, enterprise, and entrepreneurship are progressively embedded in the MSc International Sport Management programme. Our starting point is that sport is a business, which needs to be managed. Throughout the programme, you will acquire and apply knowledge and skills required by the international sport industry and the wider management professions.


Throughout the programme, you will have the opportunity to meet and learn from sport managers and employers, both in-class and at extra-curricular events. You will also be encouraged and supported to find vocational opportunities to experience the sport industry first-hand, for example volunteering at sport events, or possibly even undertaking an internship. Such experiences will enhance your employment prospects.


The final Research Project offers you the opportunity of developing enterprise and entrepreneurialism further through your choice of sport, organisation, topic, or indeed product.


We believe that our strategy of promoting employability, enterprise, and entrepreneurship throughout the programme is successful, with our students achieving high levels of employment, in a wide range of graduate-level sport-related (and non-sports-related) jobs around the world. Some examples of where our MSc students have ended up working are:


  • National Manager for Events at Triathlon Australia
  • Sponsorship Manager at Rot-Weiss Essen e.V. (German professional football club)
  • Marketing Manager at BEKO Basketball Bundesliga
  • Retail Marketing Manager at Porsche Design Group
  • Sponsorship and Client Services Manager at British Athletics
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