Marketing Consumption and Society MSc

The MSc. in Marketing, Consumption & Society is a one-year, full-time programme. The programme consists of two semesters and a research paper to be completed over the Summer.

Semester 1    
 

• MK6111 Marketing Theory
• MK6131 Consumption & Consumer Culture
• MK6121 Marketing & Society
• MK6141 Research Philosophy & Methodology in Marketing

Semester 2    
 

• MK6112 Marketing Leadership
• MK6162 Strategic Marketing Decision Making
• MK6132 Marketing in Popular Culture
• MK6122 Ethnography for Consumer Research
• MK6152 Digital and Social Media Marketing

Summer
 

• MK6103 Research Paper

The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.

Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.

Candidates may be interviewed as part of the selection process to determine their suitability.

International tuition fees per year:
€17,544

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.