Program Overview

The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

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  Location

LimerickIreland

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  Course Duration

12 Months

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  Tuition Fee

 16,400

 Score

IELTS: 6.5 TOEFL: 90

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The MSc. in Marketing, Consumption & Society is a one-year, full-time programme. The programme consists of two semesters and a research paper to be completed over the Summer.

Semester 1    
 

  • MK6111 Marketing Theory
  • MK6131 Consumption & Consumer Culture
  • MK6121 Marketing & Society
  • MK6141 Research Philosophy & Methodology in Marketing


Semester 2    
 

  • MK6112 Marketing Leadership
  • MK6162 Strategic Marketing Decision Making
  • MK6132 Marketing in Popular Culture
  • MK6122 Ethnography for Consumer Research
  • MK6152 Digital and Social Media Marketing


Summer
 

  • MK6103 Research Paper

The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.

Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.

Candidates may be interviewed as part of the selection process to determine their suitability.

Tuition Fees

These are based on ResidencyCitizenshipCourse requirements.

Review the three groups of criteria to determine your fee status as follows
 

  1. Residency
     
    • You must have been living in an EU/EEA member state or Switzerland for at least 3 of the 5 years before starting your course
       
  2. Citizenship
     
    • You must be a citizen of an EU/EEA member state or Switzerland or have official refugee status
       
  3. Course Requirements (all must be met)
     
    • You must be a first time full-time undergraduate (Exceptions are provided for students who hold a Level 6 or Level 7 qualification and are progressing to a Level 8 course in the same general area of study).
    • You must be undertaking a full-time undergraduate course of at least 2 year’s duration
    • You cannot be undertaking a repeat year of study at the same level unless evidence of exceptional circumstances eg serious illness is provided (in which case this condition may be waived)

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.

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