International Tourism MA From University of Limerick
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Program Overview

This programme, which is run jointly by the Department of Economics and the National Centre for Tourism Policy Studies, is geared to provide students with an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development. It also presents an opportunity to gain insights into the marketing and management issues impacting on the sector. Students are also presented with opportunities to update their language and IT skills, their communication and presentation skills, and to interact with tourism industry practitioners and visiting international faculty. Research skills are developed through dedicated methodology modules leading to the completion of a dissertation on a chosen topic in tourism. An innovative and integral part of this course is an international workshop which all students undertake.
 

  • To prepare graduates from a variety of academic backgrounds for rewarding careers in tourism and related sectors;
  • To enable students to gain an appreciation of the principal issues and trends affecting the international tourism sector, and
  • To build the competence and expertise of participants in business functions and techniques relevant to the changing tourism industry
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  Location

Limerick, Ireland

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  Course Duration

12 Months

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  Tuition Fee

€ 17,800

 Score

IELTS: 6.5 TOEFL: 90

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Programme Content

 Semester 1
 

  • TM5111 Tourism Principles and Practice
  • EC5131 Economics of Tourism
  • MK5121 Tourism Services Marketing
  • MG5101 Management in Tourism Enterprises
  • MA5121 Research Methods 1


Semester 2    
 

  • EC5112 Economic Appraisal and Evaluation Techniques
  • MK5112 Strategic Marketing for Tourism
  • TM5102 International Tourism Trends
  • TM5112 Tourism Planning and Development
  • TM5132 Research Methods 2 


Summer 
 

  • TM5100 Thesis A
  • TM5110 Thesis B

Good honours (minimum 2.2) primary degree (Level 8 - National Qualifications Authority of Ireland) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketing and others.
 

  • If your qualifications have been obtained in a country where English is an official language this will suffice

  • If this is not available, the following additional documents must be provided:
    • English translation of your qualification(s)/transcripts
    AND
    • English language competency certificate

Tuition Fees

These are based on Residency, Citizenship, Course requirements.

Review the three groups of criteria to determine your fee status as follows
 

  1. Residency
     
    • You must have been living in an EU/EEA member state or Switzerland for at least 3 of the 5 years before starting your course
       
  2. Citizenship
     
    • You must be a citizen of an EU/EEA member state or Switzerland or have official refugee status
       
  3. Course Requirements (all must be met)
     
    • You must be a first time full-time undergraduate (Exceptions are provided for students who hold a Level 6 or Level 7 qualification and are progressing to a Level 8 course in the same general area of study).
    • You must be undertaking a full-time undergraduate course of at least 2 year’s duration
    • You cannot be undertaking a repeat year of study at the same level unless evidence of exceptional circumstances eg serious illness is provided (in which case this condition may be waived)

Marketing Executives in Hotel Groups; Airline Executives; Travel Agency managers; Incoming Tour Operators; Third-level lecturing; Tourism Consultancy; Tour Guide Management; Tourism Facility Management; Managerial/ project management roles in rural, regional and national tourism organisations.

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