Bachelor of Science in Digital Media Design From University of Limerick

Program Overview

The future of design is digital. Whether it’s a watch that tracks every step you take or sensors embedded in our clothing: every part of our lives is shaped by technology. The degree in Digital Media Design provides you with the skills and knowledge to think creatively about how we interact with the technologies that surround us and to develop designs that are people-centred in innovative ways.

The field of Interaction and User Experience Design is constantly evolving. The degree in Digital Media Design will provide you with the skills to design engaging interactive experiences for users building on new technologies. You will work with real-world design cases and gain insight into the industry from our design partners, as well as cultural and civic organisations.

Working as an Interaction Designer means continuously evolving with the needs of users and developments in emerging technologies this requires critical and creative thinking.

We help you develop essential skills to identify and respond to people’s needs, using a number of people-centred design methods. We help our students to understand what people want and how to design suitable interfaces and interactions working with technologies. We encourage creativity and reflective design by teaching research skills and supporting students in active research projects. We develop designers who can explore existing and emerging technologies in a meaningful way. 



  Course Duration

48 Months

  Tuition Fee



IELTS: 6.5 TOEFL: 90


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The BSc in Digital Media Design is a unique course that provides its students with a combination of essential skills for thinking, understanding and designing FOR people WITH technology. Graduates emerge with the critical and creative expertise to design meaningful interactions for people. The course includes an industry placement and focuses on how to design through an iterative practice of experimentation and reflection

Topics include:

  • User-Centred Design
  • Participatory Design
  • Product Design
  • Mobile App Design
  • Physical Computing
  • Coding
  • Sociology of People and Media
  • Prototyping and User Research

By the end of this course you will have skills and insight to design meaningful experiences and interactions with technologies, tools that centre around people.

Year 1

Year 1 - Semester 1    


  • Introduction to Digital Media    
  • Media Programming 1    
  • Graphic Design    
  • Technological Mathematics 1    
  • Sociology of Media

Year 1 - Semester 2

  • Perceptual Systems and Multimedia
  • Foundations of Interaction Design
  • Introduction to Web Development
  • Technological Mathematics 2
  • Design Studio

Year 2

Year 2 - Semester 3    


  • Digital Audio Fundamentals    
  • Digital Video Fundamentals    
  • Digital Modelling and Animation    
  • Design for Professional Practice    
  • Introduction to Social Research Methods    

Year 2 - Semester 4

  • Directed Study
  • Mobile Application Design
  • Performance Technology 
  • Human Computer Interaction
  • Design Visualisation

Year 3

Year 3 - Semester 5    


  • Cooperative Education    

Year 3 Semester 6

  • Applied Interaction Design
  • Computer Supported Cooperative Work
  • 3D Modelling and Fabrication
  • Project Management and Practive
  • Interactive Multimedia

Year 4

Year 4 - Semester 7    

  • Information Society    
  • Digital Marketing    
  • Virtual and Augmented Reality Design    
  • Digital Media Design Project 1    

Year 4 - Semester 8

  • Multimedia Industry Perspectives
  • UX in Practice
  • Digital Media Design Project 2

Minimum grades    
Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English.

Subject requirements    
In addition, applicants must hold a minimum grade O3/H7 in Mathematics.

Tuition Fees

These are based on ResidencyCitizenshipCourse requirements.

Review the three groups of criteria to determine your fee status as follows

  1. Residency
    • You must have been living in an EU/EEA member state or Switzerland for at least 3 of the 5 years before starting your course
  2. Citizenship
    • You must be a citizen of an EU/EEA member state or Switzerland or have official refugee status
  3. Course Requirements (all must be met)
    • You must be a first time full-time undergraduate (Exceptions are provided for students who hold a Level 6 or Level 7 qualification and are progressing to a Level 8 course in the same general area of study).
    • You must be undertaking a full-time undergraduate course of at least 2 year’s duration
    • You cannot be undertaking a repeat year of study at the same level unless evidence of exceptional circumstances eg serious illness is provided (in which case this condition may be waived)

Job titles for graduates with this degree

Graduates progressing directly into employment take up a wide variety of roles. The following provides a sample of initial roles listed on the Graduate Outcomes Survey by graduates approximately one year after graduation:

  • Communication Designer
  • Digital Content Producer
  • Digital Marketing Executive and Content Creator
  • Freelance Designer
  • Freelance Digital Designer
  • Freelance Media Production
  • Front-end Designer
  • Interaction Designer
  • Motion Graphics Designer
  • Product Designer
  • Social Media Strategist
  • UI Designer
  • User Researcher
  • UX Designer
  • Video Editor
  • Visual Designer


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