Program Overview

If you are interested in gaining expertise in a specific business discipline, the Bachelor of Business Studies (BBS) (Hons) degree offers you a broad choice of options which will enhance your employability on graduation. The BBS degree at UL is among the most popular business courses in Ireland and is accredited by both national and international bodies including the globally recognised business school accreditation body AACSB ( whose mission is to foster engagement, accelerate innovation, and amplify impact in business education worldwide.

The Bachelor of Business Studies (BBS) programme will provide you with a broad business education. You will study the core business principles of accounting, economics, risk management and insurance, human resource management and marketing - specialising in one area as your “major” in the second semester of Year 2. Theory will be brought to life through work on practical business projects in addition to an eight month work placement in industry.

In addition, students can avail of an amazing opportunity to earn a second degree from a leading international business school. Under this ‘dual degree’ pathway, Bachelor of Business Studies (BBS) students spend their first two years studying in Limerick and their last two years studying at another Business School (while retaining an international work placement). Upon successful completion of their four years of study, students will receive both UL’s Bachelor of Business Studies degree and an equivalent degree from the other business school.



  Course Duration

48 Months

  Tuition Fee



IELTS: 6.5 TOEFL: 90


We can help you


Year 1

  • Microeconomics
  • Management Principles
  • Principles of Accounting
  • Business Information Management
  • Communications or Language
  • Macroeconomics
  • Principles of Organisational Behaviour
  • Managerial Accounting
  • Marketing

Language or Elective – Choose Min 1 Max 1

  • Broadening: Social and Civic Engagement
  • Broadening by Understanding and Confronting Crisis and Risk
  • Broadening: Social Media for Social Good
  • Broadening: Exploring the Brain and Understanding Behaviour
  • Broadening: Active Body, Active Mind

Semester 3

  • Principles of Risk Management
  • Principles of Human Resource Management
  • Finance
  • Economics for Business
  • Applied Business Mathematics or Language

Semester 4

  • Entrepreneurship and Innovation or Language
  • Employment Relations or Language
  • Applied Business Statistics
  • Major Option 1
  • Major Option 2


Year 3

  • International Management
  • Financial Information Analysis
  • Major Option 3
  • Major Option 4
  • Minor Option 1 or Language

Semester 6

  • Cooperative Education 1

Year 4

Semester 7


  • International Political Economy
  • Legal Environment of Business
  • Major Option 5
  • Major Option 6
  • Minor Option2 or Language

Semester 8

  • Strategic Management
  • Company & Partnership Law
  • Major Option 7
  • Major Option 8
  • Minor Option 3 or Language

Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include:

Two H5 (Higher Level) grades


Four O6 (Ordinary Level) grades\


Four H7 (Higher Level) grades.

Subjects must include Mathematics, Irish or another language, and English.

Applicants must hold at least an O4/H7 grade in Mathematics.

Students wishing to take a language option must have a H4 in that language, with the exception of Japanese or Beginners Spanish where a H4 in a language other than English is required.

Tuition Fees

These are based on ResidencyCitizenship.

Review the three groups of criteria to determine your fee status as follows

  1. Residency
    • You must have been living in an EU/EEA member state or Switzerland for at least 3 of the 5 years before starting your course
  2. Citizenship
    • You must be a citizen of an EU/EEA member state or Switzerland or have official refugee status

Career Opportunities based on Major Option chosen

Accounting and Finance


  • Accountant

  • Banker

  • Client Services Administrator

  • Financial Advisor

  • Operations Manager

  • Regulatory Analyst

  • Tax Consultant

  • Research Assistant

  • Trainee Money Broker

  • Swaps Administrator

  • Portfolio Management

  • Wealth Management

  • Finance Analyst

  • Trader

Risk Management and Insurance

  • Risk Analyst

  • Insurance Underwriting

  • Fund Management

  • Claims Assessment

  • Insurance Law Specialist

  • Loss Adjuster

  • Risk Adviser

  • Computer Programmer

  • Insurance Administrator

  • Life and Pensions Underwriter

  • Investment Accountant

  • Insurance/Reinsurance Broker

  • Captive Manager

  • Captive Broker


  • Marketing Executive

  • Marketing Manager

  • Brand Manager

  • Sales Representative

  • Business Development Manager

  • Key Account Manager (Advertising)

  • Public Relations Manager

  • Digital Marketing & Social Media Executive

  • International Marketing Manager

  • Logistics Manager

  • Retail Manager

  • Marketing Analyst/Researcher

  • Media Planner/Buyer

  • Marketing Assistant

Economics and Finance

  • Economist/Economic Analyst

  • Banking

  • Research Analyst

  • Securities Trader

  • Investment Banking Analyst

  • Fund Manager

  • Credit Analyst

  • Bond Specialist

  • Health Policy Planner

  • Production Planner

  • International Trade Specialist

  • Civil Service

  • News Media

  • Actuarial Services

Human Resource Management

  • Human Resource Generalist/Specialist

  • Human Resource Consultant

  • HR Manager

  • Employment Relations Specialist

  • Management Consultant

  • Learning and Development Specialist

  • HR Administrator

  • HR Business Partner

  • Recruitment Consultant

  • Business Development Executive

  • Compensation and Benefits Analyst

  • Training Consultant

  • Research Assistant /Officer

  • Trade Union Official


We can help you