Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
Dublin, Ireland
12 Months
€ 16,000
IELTS: 6.5 TOEFL: 92
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Year 1 Core Modules:
Digital Marketing Mechanics & Authorship
Digital Marketing & eBusiness Management
Digital Advertising & Communications
Research Methods
Strategic Thinking & Marketing Strategies
Data Analytics & Metrics
Applied Web Design & Development
Year 1 Optional Modules:
Practicum - Applied Research
Dissertation
Transition
For admission to the M.Sc. in Digital Marketing candidates must hold -
A 2.1 Honours degree in a Business discipline, or equivalent international qualification
OR
A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification
OR
Professional qualifications plus 5 years or more relevant professional experience in Marketing
English Language Requirements:
International candidates who are non-native speakers of English must satisfy the University of their competency in the English language:
IELTS: Overall score 6.5 or above, with a minimum of 6.0 in all components.
TOEFL iBT: Overall score 92 or above.
Qualification
Master of Science in Digital Marketing
EU Status Fee: €10,955
Non EU Fee: €16,000
Graduates are working in a range of marketing and management roles including:
Digital Account Executive
Digital Project Manager
Content Marketer
Research Analyst
Digital Marketing Executive
Social Media Manager.
Confused?
We can help you