MSc in Digital Marketing From Dublin City University

Program Overview

Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.

The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. 

Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.



  Course Duration

12 Months

  Tuition Fee



IELTS: 6.5 TOEFL: 92


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Year 1 Core Modules:

  • Digital Marketing Mechanics & Authorship

  • Digital Marketing & eBusiness Management  

  • Digital Advertising & Communications 

  • Research Methods

  • Strategic Thinking & Marketing Strategies

  • Data Analytics & Metrics

  • Applied Web Design & Development

Year 1 Optional Modules:

  • Practicum - Applied Research

  • Dissertation

  • Transition

For admission to the M.Sc. in Digital Marketing candidates must hold -

  • A 2.1 Honours degree in a Business discipline, or equivalent international qualification


  • A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification


  • Professional qualifications plus 5 years or more relevant professional experience in Marketing

English Language Requirements:

International candidates who are non-native speakers of English must satisfy the University of their competency in the English language:


  • IELTS: Overall score 6.5 or above, with a minimum of 6.0 in all components.

  • TOEFL iBT: Overall score 92 or above.


  • Master of Science in Digital Marketing

EU Status Fee: €10,955

Non EU Fee: €16,000

Graduates are working in a range of marketing and management roles including:

  • Digital Account Executive

  • Digital Project Manager

  • Content Marketer

  • Research Analyst

  • Digital Marketing Executive

  • Social Media Manager. 


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