Kedge Bachelor Management

HIGHLIGHTS
 

A professionalizing curriculum

- "Learning by doing" pedagogy,
- Academic teaching staff
- Multi-purpose teaching,
- External speakers from the business world,
- 2 internships of 4 to 6 months,
- 3 years to find and build your professional project
 

An international career from the 2nd year onwards

- One compulsory semester abroad (internship or university exchange),
- Full-English course possible from semester 3.
 

3RD YEAR IN WORK-STUDY

On the Bordeaux, Marseille, Toulon, Bayonne, Bastia and Avignon campuses, work study periods are possible, depending on the specialities.
- Extensive field experience: easier and quicker professional integration, direct contact with the reality and challenges of companies.
- Development of organisational skills, dynamism, initiative, autonomy and greater maturity.
- Exemption from tuition fees, receipt of a monthly salary.
 

19 specialisations on 7 campuses

•     Bordeaux: Banking & Finance, Management & Strategic Negotiation, Marketing (En-Fr), Supply Chain (En-Fr), Wine & Sustainability
•     Marseille: Bank-Finance, Start up, Intrapreneurship & Business Transfer, International Transport, International Trade and Logistics, Commercial Performance Management (En-Fr), Prospective Marketing, Wine & Tourism
•     Toulon: Digital Marketing
•     Avignon : Commercial management
•     Bayonne: International Business Development, Marketing & Communication
•     Bastia : Sustainable entrepreneurship and innovation
•     Dakar: Banking & Finance, Marketing & Events, Social & Sustainable Entrepreneurshi

Skills developed

Management

All the fundamentals needed to run a business: economics, law, management, marketing, accounting...

 

Practical experience

- In company mission,
- Business game: putting managerial techniques into practice,
- Pro-Act (projects through action),
- Internships: 2 experiences in companies, including one abroad.
 

International focus

• Internship or academic exchange in one of the partner universities.
• Students also benefit from an international experience even in France thanks to the presence of international exchange and double degreee students in class.
   

Soft skills and leadership

Because companies need agile, constantly learning, entrepreneurial employees who are able to work in diversity and complexity, Kedge created Be-U. This unique pedagogical device for personal and professional development follows students throughout their course.
 

Semester 1

• Fundamentals of accounting
• Quantitative Methods
• Fundamentals of Marketing
• Principles of Economics
• Introduction to Business Law
• Business and Leadership 1
• Introduction to Business English
• Business simulation

Semester 2

• Management accounting
• International Trade and Global Supply Chain
• Project Management
• Corporate Law
• Enterprise and Leadership 2
• Operational Marketing
• Business English and test preparation
• 1st year Be-U workshop
• LV2 in e-learning (German, Spanish, Portuguese, Italian)
• LV3 beginner (Russian, Arabic, Portuguese, Japanese, Chinese, German, Italian, Spanish)

Semester 3

• Financial management
• Management accounting
• Sales techniques
• Business sustainability and globalisation
• HR and team management
• Management information systems
• Business and leadership
• Working or Studying Abroad (15h) / FLE
  LV2/3 E-learning 24h
• Be-U workshop 2nd year

Semester 4

• 6-month international internship OR 6-month academic exchange in a partner university
• TOSA Word

Semester 5

• COMMON COURSE (French or English on the Bordeaux and Marseille campuses)
  
      Business Strategy and Diagnosis
      Business Simulation
      Introduction to Applied Research
      Be-U workshop
      Certification in Artificial Intelligence & Data science
      TOEIC Preparation  
      LV2/3 E-learning
      Integration in the company

    SPECIALISATIONS BY CAMPUS :

• Bordeaux :
              Management and strategic negotiation
              Banking and finance
              Marketing (En-Fr)
              Supply Chain (En-Fr)
              Wine, Business & Sustainability
• Marseille :
              Banking and Finance
              Start up, Intrapreneurship and transmission
              International transport, international trade and logistics
              Commercial Performance Management (En-Fr)
              Strategic Marketing
• Toulon
              Digital marketing
• Avignon
              Commercial management
• Bayonne   

                    International Business Development
                    Marketing and communication of sports
                    Marketing and communication of luxury goods
                    Marketing and digital strategy

• Bastia
              Sustainable entrepreneurship and innovation in a start-up - Entrepreneurship for learning
   
• Dakar
              Banking & Finance
              Marketing & Event (En)
              Social and sustainable entrepreneurship

Semester 6

   Ongoing work-study programme

   End-of-study internship in France or abroad

   Business creation (after selection of the project)

The vast majority of our graduates choose to complete their training by continuing their studies. Those who choose to enter the professional world directly, capitalise on the professional and international experience developed during their studies:

• Compulsory 6-month international expatriation in the 2nd year, either as an academic exchange in one of our partner universities or an internship in a company.
• Internship or apprenticeship in 3rd year
• Teaching through action throughout the 3 years