Master In Marketing From HEC Paris
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Master In Marketing

Hec Paris

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Program Overview

Pioneer the marketing of the future

HEC Paris' Master in Marketing program trains future leading experts in marketing who excel in strategic thinking and disruptive marketing management to tackle digital innovation and the sustainable transition, with an entrepreneurial mindset. Beside business education, students’ well-being and thrive is a major concern all along their learning experience with us.

MASTER THE EVER-CHANGING PARADIGM AND PIONEER THE FUTURE OF MARKETING
 

  • The MSc Marketing trains the marketing leading experts of tomorrow. In a world where customers have taken the lead and question the value generated by brands and products everyday, marketers will be key in addressing all marketing disruptions and developing compelling value propositions within organizations. 
  • The MSc Marketing program educates pioneering marketing managers who can think and make decisions both like a strategist, an entrepreneur, a digital and data-driven analyst and a sustainability-conscious manager. 
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  Location

Jouy-en-JosasFrance

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  Course Duration

24 Months

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  Tuition Fee

 28,750

 Score

IELTS: 6.5 TOEFL: 90

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PROGRAM STRUCTURE
 

Student well-being and personal thrive is at the core of the Marketing program. We accompany students in their individual, psychological and collective journey toward professional development and leadership.


The MSc Marketing curriculum combines: 
 

  • A set of mandatory core courses necessary to master the fundamentals of marketing strategy and business development 
  • With a portfolio of electives courses students can choose from to get an edge on specific business and marketing topics that make a difference on the job market.

 

The program intends to balance soft- and hard-skills learning, as leadership is based on both knowledge and attitude. Therefore, students will be trained to:
 

  • Think in a strategic manner; 
  • To break free from « old-good marketing » by learning and implementing the latest research-based frameworks developed by our renowned faculty; 
  • To provide readily implementable business decisions to hands-on issues and real-life business cases 
  • To display a positive can-do attitude by mastering self-development and self-presentation tools

 

CORE COURSES
 

The main track of the curriculum revolves around 4 fundamental pillars: 
 

  1. Strategic thinking and management:
     
    • Design-thinking and product development
    • Strategic Marketing Management
    • Strategic Brand Management
       
  2. Data-driven decision-making and digital innovation:
     
    • Data analytics for marketing
    • Data manipulation and visualization with R
    • Digital marketing
       
  3. Entrepreneurship and new business models: 
    • Reinventing your business model with Odyssey 3.14
    • Marketing business KPI and business planning
    • Pricing strategy
       
    • Optional: Startup launch courses in collaboration HEC-42 Startup Launchpad
       
  4. Sustainability-driven marketing
     

ELECTIVE COURSES
 

In the second part of the curriculum, students can choose specialization courses to deepen their knowledge in a topical field of marketing and business.
 

  • Marketing specifics: 
    • B4B marketing 
    • Consumer behavior 
    • Marketing 4.0.
    • (R)e-tail strategies
    • Neuroscience and AI reshaping marketing 
  • Business development for startups
  • Luxury management 
     

SOFT SKILLS SEMINARS
 

Along with the core courses’ curriculum, students follow seminars aiming at developing career-oriented skills and at supporting the personal growth necessary to any today’s leader. 
 

Professional career seminars: 
 

  • Executive careers in marketing 

  • Pitching your ideas 

  • Job market workshops in collaboration with the Career Services 

 

Personal development seminars: 
 

  • Be an unshakeable leader: this seminar, taught by a trained psychologist and therapist, uses research on neurosciences, physiology and cognitive psychology to train students to stay calm, develop resilience and take up challenges in a competitive leadership environment. 

  • Raise your game to perform like a champion: in this seminar, a certified coach of US tennis champions and extreme sports buff teaches students how to develop routines of excellence and address issues and opportunities to “raise their game” and outperform. 
     

BUSINESS SIMULATION & CASE STUDIES
 

All along the curriculum, students have the opportunity to apply newly acquired theoretical knowledge and frameworks in a real-life setting.
 

Business simulation:
 

Students participate in a marketing serious game in teams and develop new products they launch on the market within highly competitive environments. 
 

Business cases: 
 

  • The L’Oréal Bootcamp: a two-day design-thinking marathon where students provide a readily implementable solution to a strategic marketing issue raised by one of L’Oréal brands. For example: 
    • how to develop customer-centricity in travel retail; 
    • how to respond to DNVBs in the luxury cosmetic division; 
    • how to make a hair color brand meaningful to younger generations; 
    • how to leverage an iconic brand to develop business while transiting towards sustainability. 

 

  • The DDB Challenge: for a week, students provide strategic consultancy to one of DDB’s (advertising agency) clients on a hot marketing issue. For example:
     
  • how to make a theme park more customer-centric; 
  • how to launch a blockbuster in the video games industry.
     

RAMP UP TO THE HEC-42 STARTUP LAUNCHPAD
 

Students willing to launch their startup company while continuing their marketing education can do so.


First term: 
 

  • Students follow core courses to acquire the necessary credits then apply to the startup launchpad. 
  • In case of successful application, they can follow up with the HEC-42 Startup launchpad courses. Should their application fail, they can go on with the marketing program curriculum.  

 

Second term: 
 

  • Students accepted into the Launchpad follow the Launchpad courses and grab the opportunity to develop their startup project. 

 

BUSINESS PROJECTS
 

For 10 weeks, students carry out a consulting project with a company they solve a strategic issue for. Students work in teams, two days a week, meet with the company and provide output along the way in landmark meetings. A final presentation closes the consulting mission and provides a fully-documented answer to the issue raised by the partner company. 
 

STUDY TRIP
 

When possible, students participate in a study trip where they can learn about local businesses and grab the opportunity to network locally with companies of interest. 


MASTER'S THESIS


At the end of the program, students hand in a thesis on a topic of their choice. The thesis can be fully research-based or more practitioner-oriented. Each student benefits from the tutorship of a member of the HEC Paris faculty. 


The thesis is a one-of-kind opportunity to combine conceptual thinking, hands-on practice and business decision-making in the same exercise. 


It provides students with the opportunity to broaden their scope of interest, to deepen their expertise on a topic and to attract companies’ attention on the job market.

ADMISSIONS

Master in Marketing


The program welcomes high potential students and recent graduates from around the world. The initial selection is based on the evaluation of all the application elements. Pre-selected students are then invited to a challenging interview (on Skype or on campus).
 

THE PROFILE WE VALUE
 

HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.


APPLICATION PROCESS


THE TWO-PHASE SELECTION PROCESS


The selection is a 2 phase process:
 

  • A first selection is made based on the evaluation of your application and supporting documents.
  • The pre-selected candidates will then be invited for a face-to-face or Skype interview.

 

Supporting documents to be up-loaded before the application deadline:
 

  • Degree certificate(s) or current enrollment certificate
  • All official academic transcripts obtained in a higher education institution (exchange programs included) with official GPA
  • Résumé (CV)
  • GMAT or GRE or TAGE MAGE official test score report
  • English language proficiency test score report (TOEFL or TOEIC or IELTS or Cambridge)
  • 2 completed online reference forms (at least one should be filled out by a professor)
  • Passport-style photo
  • Non-refundable application fee of €110.

FEES & LIVING COST

Admitted students will be asked to confirm their seats within 3 weeks after final results are announced with a non-refundable deposit of € 5,000, deducted from their total tuition fees. 

 

Remaining costs (approximately € 1,000 per month) include housing and food, compulsory insurance (health and civil liability), sports and leisure, phone and IT access…

ACADEMIC YEAR    2022/2023  

 

  • ACADEMIC FEES    € 26,000
  • STUDENT SERVICES FEES    € 1,800    
  • ADMINISTRATIVE FEES    € 950    
  • TOTAL TUITION FEES € 28,750

CAREERS

Master in Marketing


Make the most of our world-class career services to fulfill your potential and achieve your objectives
 

TOP RECRUITING COMPANIES

  • Axa
  • Brainsonic
  • Burberry
  • Capgemini Consulting
  • Danone
  • Dropbox
  • EADS
  • Ebay
  • Google
  • Henkel
  • Johnson & Johnson
  • Kering
  • Kraft
  • L’Oréal
  • Lafarge
  • Lagardère Services
  • LinkedIn
  • LVMH
  • Michelin
  • Microsoft
  • Novartis
  • Parfums Christian Dior
  • Procter & Gamble
  • Rocket Internet
  • Sanofi-Aventis
  • Sarenza
  • Unilever
  • Webhelp
  • Wunderman

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