Pioneer the marketing of the future
HEC Paris' Master in Marketing program trains future leading experts in marketing who excel in strategic thinking and disruptive marketing management to tackle digital innovation and the sustainable transition, with an entrepreneurial mindset. Beside business education, students’ well-being and thrive is a major concern all along their learning experience with us.
MASTER THE EVER-CHANGING PARADIGM AND PIONEER THE FUTURE OF MARKETING
IELTS: 6.5 TOEFL: 90
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Student well-being and personal thrive is at the core of the Marketing program. We accompany students in their individual, psychological and collective journey toward professional development and leadership.
The MSc Marketing curriculum combines:
The program intends to balance soft- and hard-skills learning, as leadership is based on both knowledge and attitude. Therefore, students will be trained to:
The main track of the curriculum revolves around 4 fundamental pillars:
In the second part of the curriculum, students can choose specialization courses to deepen their knowledge in a topical field of marketing and business.
SOFT SKILLS SEMINARS
Along with the core courses’ curriculum, students follow seminars aiming at developing career-oriented skills and at supporting the personal growth necessary to any today’s leader.
Professional career seminars:
Executive careers in marketing
Pitching your ideas
Personal development seminars:
Be an unshakeable leader: this seminar, taught by a trained psychologist and therapist, uses research on neurosciences, physiology and cognitive psychology to train students to stay calm, develop resilience and take up challenges in a competitive leadership environment.
BUSINESS SIMULATION & CASE STUDIES
All along the curriculum, students have the opportunity to apply newly acquired theoretical knowledge and frameworks in a real-life setting.
Students participate in a marketing serious game in teams and develop new products they launch on the market within highly competitive environments.
RAMP UP TO THE HEC-42 STARTUP LAUNCHPAD
Students willing to launch their startup company while continuing their marketing education can do so.
For 10 weeks, students carry out a consulting project with a company they solve a strategic issue for. Students work in teams, two days a week, meet with the company and provide output along the way in landmark meetings. A final presentation closes the consulting mission and provides a fully-documented answer to the issue raised by the partner company.
When possible, students participate in a study trip where they can learn about local businesses and grab the opportunity to network locally with companies of interest.
At the end of the program, students hand in a thesis on a topic of their choice. The thesis can be fully research-based or more practitioner-oriented. Each student benefits from the tutorship of a member of the HEC Paris faculty.
The thesis is a one-of-kind opportunity to combine conceptual thinking, hands-on practice and business decision-making in the same exercise.
It provides students with the opportunity to broaden their scope of interest, to deepen their expertise on a topic and to attract companies’ attention on the job market.
Master in Marketing
The program welcomes high potential students and recent graduates from around the world. The initial selection is based on the evaluation of all the application elements. Pre-selected students are then invited to a challenging interview (on Skype or on campus).
THE PROFILE WE VALUE
HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.
THE TWO-PHASE SELECTION PROCESS
The selection is a 2 phase process:
Supporting documents to be up-loaded before the application deadline:
FEES & LIVING COST
Admitted students will be asked to confirm their seats within 3 weeks after final results are announced with a non-refundable deposit of € 5,000, deducted from their total tuition fees.
Remaining costs (approximately € 1,000 per month) include housing and food, compulsory insurance (health and civil liability), sports and leisure, phone and IT access…
ACADEMIC YEAR 2022/2023
Master in Marketing
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