BA (Hons) Event Management and Marketing

Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.
 

Partnerships and opportunities
 

As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.
 

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.
 

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.
 

Your main campus is de Havilland
 

You’ll share this campus with students from business, law, sport, education, and humanities subjects. The student housing is close to our Sports Village which includes a gym, swimming pool and climbing wall. You can get breakfast, lunch, or dinner in our on-campus restaurant or bar (in the newly built Enterprise Hub) on days you don’t feel like cooking. You can also use the common room to play pool, video games or just to hang out with friends.  Our Learning Resources Centres are open 24/7, which means you can study whenever suits you best. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.
  

What will I study?
 

You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.
 

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.
 

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 
 

International Focus
 

All students have the option to study abroad in more than 30 countries across 6 continents. 
 

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.
 

Level 4
 

• Level 5
   

  Module	Credits	Compulsory/optional
  Digital Marketing in Practice	15 Credits	Compulsory
  Career Planning in the Event Industry	15 Credits	Compulsory
  Event Planning & Community Engagement	15 Credits	Compulsory
  Risk Management & Security for Events	15 Credits	Compulsory
  Marketing Insights, Analysis and Planning	15 Credits	Compulsory
  Marketing Research	15 Credits	Compulsory
  Managing Marketing Professionals	15 Credits	Compulsory
  International Field Trip	15 Credits	Optional
  Impacts of Events & Festivals	15 Credits	Optional

• Level 6
   

  Module	Credits	Compulsory/optional
  Global Marketing Ethics and Culture	15 Credits	Compulsory
  Strategic Brand Management	15 Credits	Compulsory
  Agency Relations	15 Credits	Compulsory
  Sporting Events & Sports Tourism	15 Credits	Compulsory
  Business Tourism & Events	15 Credits	Compulsory
  Policy, Politics & Events	15 Credits	Compulsory
  Contemporary Research Themes in Event Studies	15 Credits	Compulsory
  HBS Placement	0 Credits	Compulsory
  Entrepreneurship, Innovation and Creativity	15 Credits	Compulsory
  Industrial Placement Sem B only	0 Credits	Optional
  Industrial Placement Year	0 Credits	Optional
  Industrial Placement (Semester A)	0 Credits	Optional
  Work Placement (AB)	0 Credits	Optional
  Work Placement (A)	0 Credits	Optional
  Work Placement (B)	0 Credits	Optional
  Placement Study Abroad Asia (AB)	0 Credits	Optional
  Placement Study Abroad Asia (A)	0 Credits	Optional
  Placement Study Abroad Asia (B)	0 Credits	Optional
  Placement Study Abroad Africa (AB)	0 Credits	Optional
  Placement Study Abroad Africa (A)	0 Credits	Optional
  Placement Study Abroad Africa (B)	0 Credits	Optional
  Placement Study Abroad Australia (AB)	0 Credits	Optional
  Placement Study Abroad Australia (A)	0 Credits	Optional
  Placement Study Abroad Australia (B)	0 Credits	Optional
  Placement Study Abroad Europe (AB)	0 Credits	Optional
  Placement Study Abroad Europe (A)	0 Credits	Optional
  Placement Study Abroad Europe (B)	0 Credits	Optional
  Placement Study Abroad North America (AB)	0 Credits	Optional
  Placement Study Abroad North America (A)	0 Credits	Optional
  Placement Study Abroad North America (B)	0 Credits	Optional
  Placement Study Abroad Latin America (AB)	0 Credits	Optional
  Placement Study Abroad Latin America (A)	0 Credits	Optional
  Placement Study Abroad Latin America (B)	0 Credits	Optional

Additional requirements
 

GCSE: Grade 4/C in English Language and Mathematics
 

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.
 

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

UK Students
 

Full time

• £9250 for the 2022/2023 academic year
   

Part time

• £1155 per 15 credits for the 2022/2023 academic year
   

EU Students
 

Full time

• £14000 for the 2022/2023 academic year
   

Part time

• £1750 per 15 credits for the 2022/2023 academic year
   

International Students
 

Full time

• £14000 for the 2022/2023 academic year
   

Part time

• £1750 per 15 credits for the 2022/2023 academic year

Graduates have found employment in fields such as events planning, hospitality management, marketing and within large travel companies, hospitality and airlines. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £24,000 after 40 months. 100% of BA (Hons) Event Management and Marketing graduates are in work or full time study after 6 months.
 

Our graduates go on to a whole range of exciting careers, including events planning, hospitality management and marketing communications. They often work for event management organisations, large travel companies, hospitality businesses and airlines. 100% of our graduates have gone on to work or further study within six months of finishing this course.